At BRAX, Blue Planet stands for social and ecological responsibility. We offer our customers clothing that is not only stylish and fashionable, but also sustainable, like the five-pocket jeans in the Cadiz style. With its robust look and balanced ring structure, Masterpiece denim is absolutely contemporary premium quality. In addition, the modern men's jeans offer comfortable stretch comfort, are a perfect fit and very hard-wearing. The high-quality cotton-lyocell mix is responsible for the very good wearing properties of these five-pocket jeans in a straight fit with straight legs for men. Fashionable impulses thanks to the used look and subtle features. Happy moments for us and the environment.
What does EIM Score mean?
The EIM Score stands for Environmental Impact Measurement. With the help of the EIM score, it is possible to make sustainability in the finishing process measurable. A traffic light system (red, yellow, green) shows the consumption of water, energy and chemicals. The evaluation also includes the occupational health and safety of the employees in the score.
At BRAX, we are pursuing the goal of achieving the green and thus best EIM score for 70% of our jeans from January 2021. From January 2022, 100% of the jeans should be finished in an ecologically sustainable way and awarded a green EIM score.
