Less water, energy and chemicals, but no less denim. BRAX takes up the topic of sustainability with "Blue Planet". This denim program combines the conscious use of natural resources with the demand for contemporary fashion. The use of environmentally friendly technologies, washing processes with ozone and the use of the latest laser technology significantly reduces the consumption of water, chemical additives and energy in the production of this exclusive denim item. The result is women's jeans with a proven fit, high-quality features such as the shiny hotfix elements on the back pocket and a modern look that is also sustainable. Feel good.