GANT

GANT has long been synonymous with classic American style, but its origins are firmly rooted in the vision of one man: Bernard Gantmacher. Immigrating from Ukraine to New York City in the early 20th century, Bernard’s dream was to create a brand that would embody the timeless elegance of American menswear. By the 1940s, GANT was crafting high-quality shirts that resonated with men across the country.

In 1949, Bernard's sons Marty and Elliot took the reins and transformed the business into what would later become an icon of American style. Recognizing the cultural shift in post-war America, they introduced GANT's signature Oxford shirts, and the rest is history. Over time, GANT evolved from being a shirt manufacturer into a full-scale menswear brand offering everything from suits to casual wear, all defined by quality and craftsmanship.

GANT’s men's collection became synonymous with the Ivy League Look—a style that emphasized smart, relaxed, and preppy clothing. This style caught the attention of collegiate men everywhere, from Ivy League campuses to the streets of Manhattan. In the 1950s, GANT embraced bolder colors and patterns in its shirts, and soon after, the brand started expanding its reach to include chinos, outerwear, and accessories, cementing its place in the fashion world.

Today, GANT continues to represent the perfect mix of classic American sportswear and modern trends. Whether it's a tailored suit, a button-down shirt, or a stylish pair of shoes, GANT is committed to offering a collection that reflects both tradition and the contemporary sensibilities of today’s man.